LANA Organic – In the press & online
Since 1987, LANA Organic has stood for ecological, fairly produced fashion made from natural fibers and is one of the pioneers of natural fashion in Germany. Our brand has been mentioned multiple times in media and sustainability portals that highlight our values and history.
Selected Press Mentions
Swiss Business Journal
A portrait of the label shows LANA as an example of sustainable fashion entrepreneurship:
👉 Swiss Business Journal: From Basement Beginnings to Europe’s Eco-Fashion Vanguard
🔗 https://swissbusinessjournal.ch/lifestyle/lana-from-basement-beginnings-to-europes-eco-fashion-vanguard/?utm_source=chatgpt.com
Süddeutsche Zeitung – Economy
The Süddeutsche Zeitung presents LANA as a pioneer of sustainable fashion and reports on its family history and GOTS focus:
👉 Süddeutsche Zeitung: Portrait – From Natural Fibers
🔗 https://www.sueddeutsche.de/wirtschaft/portraet-aus-naturfasern-1.5116726 Süddeutsche.de
Utopia.de – Recommended Fair-Fashion Labels
LANA Natural Wear is listed as a sustainable fashion label – with high standards for materials and GOTS/fair production:
👉 Utopia – Lana Natural Wear
🔗 https://utopia.de/produkt/lana-natural-wear/
LifeVERDE
Lifeverde is a German-language online portal for sustainable consumption and green businesses. It presents sustainable brands, products, and services and also serves as an industry directory for consumers and business customers specifically looking for sustainable alternatives.
🔗 https://www.lifeverde.de/gruene-unternehmen/nachhaltige-mode/pro-organic
COSH! – Brand Profile LANA Organic
A detailed profile of LANA Organic shows materials, production, and sustainability approach:
👉 COSH! – Brand Index LANA Organic
🔗 https://cosh.eco/de/marken/lana-organic
FashionUnited – Historic Brand Story
The evolution of LANA from basement handicraft to sustainable fashion brand:
👉 FashionUnited – Everything you need to know about LANA
🔗 https://fashionunited.de/press/mode/alles-was-du-uber-lana-wissen-musst-okologische-mode-mit-geschichte/2024052256588
Further Mentions & Entries
Peppermynta – Brandfinder: LANA Organic as a sustainable fair-fashion brand with vegan options and innovative materials 🔗https://peppermynta.de/brandfinder/fair-fashion-lana-organic/
WirNatur – Fashion Commitment: Describes LANA Organic's sustainable production approach and design philosophy
Collections
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Baby Basics Made from Organic Cotton – Soft & Natural
Gentle on the skin, thoughtfully designed for everyday life: Our Baby Basics...
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Summer that lasts – The Spring & Summer Collection 2026
Our 2026 summer collection combines light silhouettes, natural colors, and high-quality organic...
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Organic Cotton Sleepwear
Discover our sustainable women's nightwear made from 100% organic cotton, soft and...
Discover more about us!
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About the materialsWhat materials do we use?
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Information about our productionLearn more about our production process
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About our certificatesGOTS, vegan - what does that mean?
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Information about design and packagingFrom the idea to the finished product
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“SUSTAINABILITY IS NOT A TREND FOR US, BUT AN ABSOLUTE NECESSITY.”
Anne Claßen-Kohnen (Founder)
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Product care tipsThis way your favorite piece stays like new for a long time