Our Promise – Timeless Women's Fashion Made from High-Quality Natural Materials

Since 1987, LANA, a family business, has been developing women's fashion made from carefully selected natural materials. Quality, transparency, and durable craftsmanship characterize every collection – from material selection to the finished garment.

We work with long-standing partners and value verifiable information about materials, production, and processing. This is how we create garments that impress with their quality, comfort, and timeless design.

High-Quality Materials as the Foundation

Choosing the right materials is the first step of every collection for us. That's why we predominantly use certified or carefully selected natural fibers, including:

• GOTS-certified organic cotton
• mulesing-free virgin wool
• linen
• TENCEL™ Lyocell
• LENZING™ ECOVERO™ Viscose
• selected recycled fibers, if they meet the desired quality requirements

These materials are characterized by pleasant wearing comfort, high quality, and durability.

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Long-Standing Production Partners

Our collections are created together with experienced partner companies in Germany, Portugal, and Turkey.

Close collaboration over many years enables short coordination paths, regular personal exchange, and consistently high processing quality.

We have known many of our production partners for years and accompany the development of our collections from the first idea to the finished garment.

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Timeless Design Instead of Fast Trends

LANA develops collections that can be worn beyond one season.

Our focus is on:

• timeless cuts
• high-quality materials
• careful workmanship
• versatile combinable designs

This is how we create garments that bring lasting joy and can be combined in new ways again and again.

Transparency from Material to Finished Product

We want to show transparently how our clothing is made.

This includes, among other things:

• detailed material specifications
• information on the fibers used and certifications
• transparent information about our production partners
• direct collaboration with suppliers and garment manufacturers

We select many materials and ingredients ourselves and personally accompany the entire development process.

Family Business Since 1987

LANA is a family-run company with almost 40 years of experience in developing high-quality women's fashion.

From the initial design to material selection and shipping, our teams work closely together. Personal relationships with our partners, short decision-making processes, and a great deal of attention to detail characterize our daily work.

Our goal is to develop clothing that impresses with quality, natural materials, and timeless design – today as much as tomorrow.